Microsoft APAC Windows 7 & The New Efficiency Media & Analyst Launch

On October 22, 2009, the Microsoft APAC RHQ PR & AR team hosted a highly successful media and analyst event to launch Windows 7, and the New Efficiency suite of products – Windows  Server 2008 R2 and Exchange Server 2010. This event captivated 7 key audiences from across the region: more than 100 media, analysts, developers, MVPs, customers, celebrity ambassadors and partners shared this historic launch moment with Microsoft. In total, more than 70 media from 7 Asia Pacific markets – Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam – as well as pan-regional media based in Singapore participated in this launch. Eleven key analysts – including Australia-based ones – from Gartner, IDC, Ovum, Frost & Sullivan, Springboard and Hydrasight also attended.


APGC Team Manager Howard Lo and 3 of our Singapore/Malaysia MVPs (Dennis Chung, Raymond Chou and Jabez Gan) were engaged as the spokesperson for this Windows 7 & New Efficiency launch, where they teamed up with our local hosts/celebrities, walked through each different Windows 7 Scenarios (Office, Living Room, Gaming and Outdoor scenarios) and provided a hands-on-experience for the guests. This launch could not have run smoothly without the tireless technical support from our Singapore MVP Muhammad Choirul Amri who together with his team helped to provide technical feasibility for the different scenarios and acted as an advisor on the technical specifications for this event. Well done guys! Click here for more snapshots of our boys and girls in action!






Regards,EA MVP Team


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